NEWS Amazon Ads and Disney Advertising announce strategic integration to increase ad relevancy and deliver commerce insights for advertisers
Amazon Ads and Disney Advertising have launched an integration between Disney’s Real-Time Ad Exchange (DRAX) and Amazon DSP. This collaboration allows advertisers to gain direct access to Disney’s premium inventory across platforms, like Disney+, ESPN, and Hulu, while allowing them to leverage insights from both companies to reach relevant audiences more efficiently. This added transparency, control, and efficiency […]